According to experts business sense expressed by Steinford (1979) as an institution that can produce the goods and services needed by the community. If the community needs increased, the institution automatically will rise and growing to meet the needs of the community while getting a profit.
In addition, Steade, Lowry and Glosses (1996) also explains that the business is essentially a set of human activity to create an innovation by means of changing, transforming and developing various resources to be processed into services or goods needed consumers.
Another opinion was provided by Allan Afuah (2004). Where he explains that the notion of the business is an activity or business activities of an individual or a group of people organized in producing and selling the goods or services in order to gain an advantage. Get the benefit of this profit or because it has been meeting the needs of the community. In this activity, aiming at people who have money, time and energy to bear risks in conducting business activity known as an Entrepreneur.
Understanding business according to Huat, t. Chwee (1990) is a general term that describes all activities and institutions that carry out the process of production of goods and services in everyday kehidupanya to meet the needs of the community.
Ebert and Griffin (1996) argues that the activity of the business is in providing services or goods needed and desired by the people as consumers. This activity can be done by companies that have a business entity, the company that already has a legal entity, street vendors or individuals who don't yet have a business entity or a legal entity.
